Characterization of enterprises and household structures in the city of Esmeraldas in a post-pandemic situation.

Abstract

In Ecuador, entrepreneurship is an income-generating opportunity for households that has taken on greater importance due to the crisis generated by the instability resulting from the SARS VOC 2 pandemic. Due to the dependence that households may have on certain enterprises, it is important to know the characteristics of these businesses and the household structures subject to them. This research is based on a descriptive quantitative methodology. For its development, 30 heads or managers of businesses in the city of Esmeraldas were surveyed. The results show a higher proportion of businesses managed by men, young and with secondary education. Likewise, there is evidence of the need for a greater presence in digital media of the enterprises analyzed, as well as a positive correlation between the income of the business and the education of the manager. The author concludes on the need to design training plans for managers regarding business management and digital marketing.