Methodological proposal for the formation of the institutional identity value in the student of the Social Communication career

Abstract

This article presents the main ideas of a methodology for the formation of the institutional identity value in the student of the Social Communication career. It responds to the requirements of the Plan of Studies E, by identifying a contradiction between the demands of the model of the Social Communication professional, which proposes to contribute to the strengthening of the identity and values of the national culture and the real level with which the students graduate, which is manifested in insufficiencies in the mode of action associated to identity values. The work is based on the research carried out by the authors using the pedagogical experiential experience method and highlights the inclusion of identity values. The reflections shown are part of the authors' doctoral research and the procedures of the methodology and the main results obtained in its implementation are shown.