Approach to the use of social networks at the University of Holguín

Abstract

A responsible use of social networks positively influences the positioning and image of the institution. However, the debate and scientific exchange with the university community reveals that the incorporation and interaction in them is not encouraged during the development of substantive processes in higher education. It is intended to contribute to the computerization of society in Cuban universities a scenario of accelerated development and that the image of Cuba can be positioned from different spheres of society, in addition to the press and the tourism sector. The objective of this article is to characterize the use of Information and Communication Technologies (ICTs) and social networks in the formation of professionals in Higher Education, as well as to provide an approximation to the experience of Holguin University in the implementation of its own strategy.