Development strategy for the Raw Materials Recovery Company, Las Tunas

Authors

Keywords:

recycling, strategy, recovery, processing and marketing

Abstract

The strategy presented in its design addresses the basic elements: mission, vision, values, objectives, implementation process, communication mechanisms, strategic direction, monitoring and evaluation of results, which distinguish the moments through which it will be implemented until 2030 in the reality of the Raw Materials Recovery Enterprise, Las Tunas, which has extended its actions to the Recovery and Sales Base Business Units (UEBRV) in the eight municipalities. All this, based on the diagnosis of production needs to guarantee the recovery, processing and commercialization of all recoverable products, which allow satisfying the demands and expectations of customers in terms of quality, speed and competitiveness. In this sense, adequate attention and participation is offered to suppliers, then proactive actions by management are combined, with the purpose of improving the company's position in the market, overall performance and reactions to unexpected developments and new market conditions, as well as the problems to whose solutions commitments were established. It includes assessments of the impact that the implementation of the strategy had on the associated UEBRVs and describes how the Socialist State Enterprise is strengthened with the recovery, processing and commercialization of recyclable waste, manufacture of new products, retail trade, e-commerce and the search for a procedure for the management of urban solid waste to consolidate the culture of recycling in the society of Tunisia.

Downloads

Download data is not yet available.

References

Agenda Digital 2030. Plan de Acción en la empresa 2021-2024. República Dominicana. Recuperado de https://www.google.com/search?client=firefox-b-d&q=plan+de+acci%C3%B3+en+la+empresa

Asamblea Nacional del Poder Popular (ANPP, 2021). Lineamientos de la política económico social del Partido y la Revolución. Documento del VIII

Congreso del Partido Comunista de Cuba [PDF]. La Habana: Política.

Consejo de Estado (1975). Ley de Materias Primas 1288, Nro 1. La Habana. Cuba. Recuperado de https://www.mindus.gob.cu/sites/default/files/Documentos/Ley%201288%20%201975%20%20Ley%20de%20Materias%20Primas_3.pdf

Constitución de la República de Cuba (2019). Recuperado de Gaceta Oficial Extraordinaria. La Habana.

Pursell, S. (2022). Estrategia empresarial: tipos, implementación y ejemplos. Recuperado de https://blog.hubspot.es/marketing/estrategia-empresarial

Published

2023-09-28

How to Cite

Rodríguez Arzuaga, V. R., Fonstecilla Matos, K. R., & Vargas Carter, H. (2023). Development strategy for the Raw Materials Recovery Company, Las Tunas. Opuntia Brava, 15(Especial), 54–62. Retrieved from https://opuntiabrava.ult.edu.cu/index.php/opuntiabrava/article/view/1917