Design of an excursion to the Cupaynicú Botanical Garden

Abstract

The purpose of this article is to present the design of an excursion to the Cupaynicú Botanical Garden, in the province of Granma, as part of the treatment of nature tourism that occupies the Cuban hotel network, whose natural environment is favorable for it. For this purpose, an analysis of the issuing market in the province and its characteristics is carried out, in order to know the tastes of its clients and the way to adapt the product to them. In this process, scientific research methods and techniques were used, such as: analysis-synthesis, induction-deduction, document review and internal-external analysis (SWOT matrix), derived from the diagnosis of the institution. As a result, a plan of actions for the excursion was elaborated, which promotes the importance of the conservation of the existing flora in the tourist destination and the history that accompanies the wonderful natural environment of the Garden.