Advertising agency and communication, in government institutions in Los Ríos province

Abstract

The article is based on academic research, on entrepreneurship as an imperative need in the face of the lack of employment in Ecuador and Los Ríos province, particularly for professionals in the field of social communication. In the country and in the province, the scarce governmental political decisions about promoting entrepreneurship as a solution to the lack of employment that plagues society is a reality that increases poverty. Professionals who are academically trained in universities are engaged in jobs other than their training. This article is based on the fundamental idea of creating jobs to cover the needs presented by government institutions and to strengthen communication departments.