Strategic proposal to increase the visibility and positioning of scientific journals
Keywords:
scientific journals, visibility, positioning, evaluation, strategy, strategyAbstract
Scientific journals are one of the main means of scientific communication. This article offers some considerations about them, emphasizing their functions and the importance they acquire as a means of scientific communication. Using methods such as analysis-synthesis, induction-deduction, document review, observation, visibility and positioning are discussed in general, and in particular their value; their directly proportional relationship is explained, since the more visible a publication becomes, the higher its positioning and vice versa. Fundamental elements for their evaluation are identified. As a main result, a strategy is proposed to increase the visibility and positioning of scientific journals for their inclusion in high impact databases.




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