Communication for the health in the prevention of the Fastidiousness, the Zika and the Chikungunya

Abstract

The article presents the results of the investigation carried out in the area of health of the policlinic Gustavo Aldereguía Lima, of the municipality Las Tunas. He/she responds to the necessity of eradicating the illnesses transmitted by the mosquito Aedes Aegypti: Fastidiousness, Zika and Chikungunya and their objective is to contribute to enlarge the knowledge of the main factors of risk and the measures to apply to prevent them. Methods were used and technical quantitative and qualitative that facilitated to determine the current state of the Communication for the Health for the prevention of this illnesses and to determine the main strengths, opportunities, threats and weaknesses. It was verified that little perception of risk exists on the part of the population, for what a Strategy of External Communication was designed for the Health to contribute the prevention of the Fastidiousness, the Zika and the Chikungunya. The actions include massive communication, graphic and audiovisual means, and interpersonal communication what favors the increment of the perception of risk and to the adoption of positive attitudes and measures of prevention that contribute to eradicate them.