The corporate image as a form of management in the business environment. importance of the public image

Abstract

The present article has the purpose of making available to students, professors and others interested in the topic related to Social Communication, the main conceptions associated with the corporate image and, especially, the public image, in order to understand the importance of You are in the institutions, for your best performance and the proper business positioning. This responds to the growing need to improve the management of the corporate image, and this, as a discipline has been deepened by several theorists, who determine that achieving a good image, with its dimensions, is an important pillar for business success. Hence, a presentation of theoretical aspects that will allow to know what is and how to manage the corporate image and its contribution to the proper performance of companies.