Diagnosis of internal communication management for the TunasVisión Telecenter
Keywords:
communication management, communication, institutional communication. IntroducciónAbstract
This article presents a study on the management of internal communication in the Telecentro TunasVisión, with the objective of strengthening it in order to achieve synergy in the communication processes of the departments of the institution. For this purpose, a multi-methodological design was used, with emphasis on qualitative aspects, to diagnose the internal communication processes, involving communication networks, flows, channels and messages, internal public, feedback and, in communication management, the media tools or supports used. The results obtained indicate deficiencies, with a predominance of formal networks and downward flow, insufficient use of communication channels, inefficiency in the feedback process and in communication management. The study was very important for the projection of the work on communication management in such an important information media in Las Tunas.
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