Language tourism for economic and cultural development at Libertador Bolivar beach, Ecuador

Abstract

Libertador Bolivar is a beach in Ecuador located 6.7 km from Montañita beach, which is recognized for the high percentage of foreign tourists it attracts. The objective of this article is to analyze the best practices that maximize this beach as an attractive destination for language tourism. This research was developed under a mixed approach and has a scope of exploratory and descriptive level, for the selection of the sample was applied the technique of cluster and purposive sampling, giving a total of 60 tourists. As a result, 25% of the sample evaluated indicated that they visit Libertador Bolivar to learn Spanish, and consider it a good tourist destination for Spanish language immersion due to its low costs.